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6)All you needed to know, and will need to know on #KEYWORDS# is found in the following article. Don’t hesitate to start reading. You may have thought you knew everything about motivation; just confirm by reading the matter that is found in the following article. The possibilities are endless Make a list of all possible uses of a product or a method. For example, freight cars. If you had listed all the uses of flatcars you might have mentioned the way tanks were carried during the war, and in that way thought up the immensely profitable piggy-back system by which truck trailers are hauled on flat cars and then driven off for doorstep delivery. Make up an idea museum. It can be catalogues of parts, models, or even pictures. For a fashion designer it might be fashions of the past; for a car designer, models of old-time autos. An upholstering company might have all sorts of materials from canvas to leather that its idea men could look at, touch, test, feel, tug. The idea man who thinks up uses is as important as the one who invents products themselves. Charles Bar bier, a French army officer, developed a system of night writing, which made use of raised dots on paper. He designed it so his soldiers could read messages in the dark. It was a good idea, but the man who saw a new use for it changed the lives of thousands upon thousands of blind people. The man who saw that new use in 1829 was named Louis Braille. We have not actually resorted to roundabout means of getting our message on motivation through to you. All the matter here is genuine and to the point. John H. Patterson, founder of the National Cash Register Company, was walking through his Dayton plant years ago when he heard a worker complain that the foreman would take all the credit for any new ideas. Patterson remembered that when he had visited the Doge's Palace in Venice he had seen a slot in the wall where citizens used to drop in suggestions generations before. He had suggestion boxes put up in his Dayton plant, and today hundreds of companies in the United States follow his example. We worked as diligently as an owl in producing this composition on motivation. So only if you do read it, and appreciate its contents will we feel our efforts haven’t gone in vain. It was at the spur of the moment that we ventured to write something about motivation. Such is the amount of matter that is available on motivation. Donald R. Brann and his wife bought an old house in Pleasantville, New York, in 1938. In making changes around the house he got the idea for drawing tissue paper patterns, just like dress patterns, for do-it-yourselfers. Since then he has turned out more than three million woodworking patterns for home fixer-uppers like himself. One thing the brainstormer should do is divide his problem into its component parts. For example, the problem may not be a poorly operating television set but a poorly operating tube. Then if you look at the tube you may find it's not a poorly operating tube but a badly designed filament. Now you have a specific problem: how to design a better filament. But again you might break that problem into its parts. The design might not be bad. It might be the machine that makes it, or even the material that goes into it. First, you have to find the proper problem, and then you can brainstorm it. One way to build an inventory of problems and solutions is carry an idea trap. What's that? It's a pocket notebook you always carry with you so you can catch a fleeting idea on the wing—while you are stopped for a traffic light or riding the subway, eating lunch, waiting for a doctor's appointment, walking by a store window, or watching the World Series on television. Some men even keep special idea traps in the bathroom, on their car dashboard, or have one by their bed that is equipped with a small battery lamp so ideas can be trapped efficiently in the dark of the night. Using the intuition I had on motivation, I thought that writing this article would indeed be worth the trouble. Most of the relevant information on motivation has been included here. Willard Pleuthner, BBDO vice-president in charge of brainstorming, has said, "We should always have pencils and papers with us, no matter where we go. Especially at our bedside, because sometimes just before you go to sleep or just before you really wake up, your subconscious pours out to you ideas on problems that you have tucked back in that subconscious mind. We should also take pencils and paper to church. Some people get their best ideas in church. That is not irreverent. I think the Lord gives us an extra reward for going to church. We are at peace with the world, and again that subconscious throws out ideas it has been working on. The best way of gaining knowledge about motivation is by reading as much about it as possible. This can be best done through the Internet. The full-time brainstormer should make an idea bank where he makes deposits of ideas until the time is right to withdraw and invest them. There are all sorts of idea banks, ranging from file drawers to a small notebook. The important thing is to have a backlog or inventory of ideas arranged in some sort of order so that you can turn to them when you are trying to solve a problem. Many companies today keep idea banks on an ornate scale. Clipping services are pasting more than twenty million clippings a year in corporate scrapbooks. The companies are paying five million dollars for this service so it must be paying off. Construction and engineering concerns keep clippings of proposed building jobs. A jail-break may turn up a prospect for a lock company; a series of unusual fires, the idea for a special insurance policy; a list of accidents, the idea for a safety device. Sometimes these idea banks can be turned directly into profits. For twenty years a newspaper rewrite man kept putting scraps of information about "The Day Lincoln Was Shot" in file folders. His name was Jim Bishop, and he wrote a fantastically successful book. H. L. Mencken once related: "Ever since my earliest attempts as an author I have followed the somewhat banal practice of setting down notions as they came to me . . . and then throwing these notes into a bin. Out of that bin have come a couple of dozen books and pamphlets and an almost innumerable swarm of magazine and newspaper articles, but still the raw materials kept mounting faster than I could work them up." Conventions can be wonderfully inspiring sources for ideas. If you can't go to a convention and tour the exhibits, write and see if you can get transcripts of the speeches to peruse at your leisure. Ignorance is bliss, is it? Isn’t it better to learn more than not to know about something like motivation. So we have produced this article so that you can learn more about it! Don't just go to your own convention; attend others as a visitor. A salesman can get ideas for new products and markets at a manufacturer's convention; a manufacturer can be stimulated by a bunch of scientists; and the scientists might come up with some new ideas if they spent several days with men who spend their time on the road, selling. Seek out new experiences and new friends, join organizations, go to classes at nights, and travel to new places. To get ideas you must constantly be stimulated. Take up painting. Your painting may be no good, but you will get a new appreciation of color and line; you will see a new world about you. Take a course or read a textbook on chemistry. Again you will broaden your understanding of the world. Read the Congressional Record and special committee reports. They may be rough going, but they are often packed with facts.Use every opportunity to talk to new people, see new places and things—and then come back to see the familiar with the eye of an explorer. The Complete Brainstormer is a Renaissance man who takes all knowledge to be his province. Without an ending, this article on motivation will not be considered complete. So we now end this article on a happy note.
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