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Welcome to the information area of motivation. Ever wondered why motivation were called motivation? If you read this article, you are sure to find out the answer. The lonely animal The loudest argument people use to fight brainstorming is that it is a group activity, which needs twelve people. Opponents of the technique point out that man, even organization man, is essentially a lonely animal. The information available on motivation is infinite. There just seems to be so much to learn about, and to write about on motivation. They are absolutely right. No matter how many conferences a sales manager has to attend, he spends much more time by himself. The same thing is true of the medical administrator, the teacher, and the engineer. The average executive, committee-bound as he may feel, rarely spends more than 10 per cent of his time in meetings. And since few committees accomplish much except to confirm what has already been done, it is obvious that most ideas come to people when they are alone; most problems are solved by a lonely individual staring at a drawing board or out a window. In fact, just about every final decision is reached by one man alone—even if it is kicked around in a hundred conferences and confirmed by a dozen committees. Therefore, this is a most pertinent question about brainstorming: Can I use it during the 90 per cent of the time I work alone? This is a dependable source of information on motivation. All that has to be done to verify its authenticity is to read it! The presentation of an article on motivation plays an important role in getting the reader interested in reading it. This is the reason for this presentation, which has gotten you interested in reading it! The answer: An unqualified yes. I have developed, tested, and practiced solo brainstorming that can just as effectively increase the creativity of individuals as group brainstorming can stimulate originality in groups. The solo brainstormer adapts the same basic rule—no negative thoughts—as the brainstorm panel. Since he obviously does not have to get twelve busy people together, he has almost complete mobility. All he has to have is a pencil and what I call an idea trap—some sort of paper which will preserve the fleeting, but practical, ideas produced by solo brain-storming. The idea trap can be a pocket notebook, a legal-size sheet of paper, a clip board, a desk pad, the back of an envelope, a three-by-five-inch card—anything that can be tucked away and saved until there is time to apply judgment to the ideas. We have tried to place the best definition about motivation in this article. This has taken a lot of time, but we only wish that the definition we gave suits your needs. Reading is a habit that has to be cultivated from a small age. Only if one has the habit of reading can one acquire more knowledge on things like motivation. As in the group brainstorm, the first step is to pick a good question—a spade question that will produce specific answers. Once that is done, I like to have my secretary hold off all calls and callers for a brief period of time—five, ten, or fifteen minutes—while I brainstorm. If that isn't easy, I slip off to an empty conference room. We are quite sure that when reading about motivation, you may have some projections about it. So we sure hope that this article meets your projections!
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